ONE OF THE FOUR MAJOR ELEMENTS OF MARKETING MIX IS PRICE. PRICING IS AN IMPORTANT STRATEGIC ISSUE BECAUSE IT IS RELATED TO PRODUCT POSITIONING. FURTHERMORE, PRICING EFFECTS OTHER MARKETING MIX ELEMENTS SUCH AS PRODUCT FEATURES, CHANNEL DECISIONS AND PROMOTION.
Hopelmar helps clients understand the market and competitive dynamics that affect pricing decisions. We develop pricing models to evaluate how market shifts and pricing changes impact the bottom line. We help our clients develop pricing strategies to address the pricing pressures facing them in today’s market environments. Finally, we provide a roadmap for growth.
We advise clients on industry pricing dynamics, help them develop and optimize pricing frameworks, and run effective yield management initiatives.
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